Mike and Drew, Creators and Hosts of the Humans of Purpose and Pathways podcast, will walk you through a workshop dedicated to empowering you to create a powerful and engaging podcast series to drive new customers and clients to your business and to build a community.
The hosts will teach you how to develop an award winning podcast, that will resonate with your customers and clients and to integrate this with your marketing strategy. We will run through key strategies, frameworks and everything you need to know to produce a great podcast.
This will include examples of Mike and Drew's journey and experiences as successful podcasts, blended with best practice case studies and emerging trends from around the world. If you want to take your marketing to the next level and engage in new and emerging ways, this workshop is for you.
You'll learn how to create a great podcast and a window into the next wave of emerging digital marketing strategies. Key learning outcomes:
engaging multiple emerging market segments
developing a podcast that can bring you new customers and clients
broadcasting with authenticity and purpose
case studies highlighting best practice
the best strategies to produce an award winning podcast
Mike Davis is the Founding Director of Purposeful, a social impact advisory empowering businesses to grow their social impact and performance, utilising purpose-driven approaches. He is also Creator and Host of the Humans of Purpose podcast and a Director at SIMNA, Australia’s leading social impact measurement network.
Drew Corby is a Director and Founding Partner at Acacia Digital, a digital marketing and strategy agency and academy, empowering business leaders to optimise their digital marketing strategy and build strong communities. He is the Creator and Host of the Pathways podcast.