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Social Media Workshop

  • One Roof 77-79 City Road Southbank, VIC, 3006 Australia (map)



This workshop is for startups and small business owners who understand the importance of having an online presence but are feeling overwhelmed with Social Media, website options and digital terminology. It is for startups and small business owners who have a clear understanding of their services or have their products ready, but just need a little guidance on where to start online.

This workshop is perfect for those wanting to be around other like-minded people and gain some support and insights from an industry expert, whilst in a laid-back, creative and welcoming environment..


1. The first steps:

Together we will ensure your businesses vision, goals and branding are all aligned and you will discover how these elements go hand-in-hand with your brands digital presence.

Topics covered:

  • Establishing your vision and mission statement
  • Identifying your ideal client
  • Branding for your business explained

2. Starting in the digital world:

During this part of the workshop we will create a one page strategy plan for your social media and continue to learn about how you can leverage digital platforms and hashtags.

Topics discussed include:

  • What Social Media platforms should YOUR brand be on
  • Setting up your social profiles the right way
  • Understand the importance of hashtags & keywords
  • Our top tips & tricks for Instagram & Facebook
  • SEO (Search Engine Optimization), what is it & what does it mean!

3. Where to next?

Have you ever wanted to pick someones brain and ask how they did it? Do you have a burning question about the digital world? or perhaps you just want to chat to other like-minded startups on a similar journey to you. We will close the work shop with an open discussion and get to know each other a little more.

Wrap-up includes:

  • Toni, the founder of 2aT shares her recommendations of what to do before you launch
  • Q&A Session
  • Open table discussion


Duration: 3-4 hours
Cost: $109 + eventbrite fees
Location: The creative coshare & event space at One Roof, Southbank, VIC 3006

Currated by Toni-Marie, Founder of 2aT Startup, digital agency.

Further inclusions:

  • Morning tea
  • Notepads & Pens

What you’ll need to bring:

  • A laptop
  • Open mind and positive attitude

Key takeaways:

  • A one page Social Media Strategy plan
  • Refine your vision and mission statement
  • Establish your target audience and know how to target them
  • Create a keyword list for Search Engine Optimisation and Hashtag usage
  • One page startegy plan for your digital precense
  • Valuable insights and advice relevant to you and your business
  • A chance to be around other like-minded attendees

You’ll walk away from the day with a clear idea on how to move forward with your brand and how to best launch into the digital world.

Earlier Event: March 3
Yoga with Susie Hopkins
Later Event: March 8
Meditation with Susie Hopkins